Problem 1
Reviews without context
Star ratings don't tell the whole story. A business with ten old reviews and a 5.0 isn't the same as a business with 500 recent reviews and a 4.4 – but they're often treated as equals.
About CTB
A simple standard for who Canadians can trust.
Canada Trust Bureau exists to answer one basic question: “Can I trust this business?” We verify that businesses are real, reachable and active, then publish a public Trust Score so customers can compare options quickly.
CTB is independent. Being listed is not a guarantee of perfection – it’s a public, measurable record of how a business behaves with real customers.
In practice, CTB does three things:
- Confirms that a business is real, active, and reachable in Canada.
- Pulls together public review signals and response behavior into one Trust Score.
- Publishes verified profiles in a national directory customers can actually use.
Why CTB Exists
The gap between “Google Reviews” and real trust.
Problem 2
Customers on their own
Customers have to interpret scattered data themselves – websites, maps, social media, opinions. There's no simple, shared standard for "this business has earned trust".
Problem 3
Good operators undervalued
Businesses that genuinely do the right thing daily often look similar online to those that don't. CTB makes that gap visible in a way customers can understand.
Our Role
What CTB is — and isn't.
CTB doesn't replace regulators, courts, or contracts. It gives both sides a clearer picture of how a business behaves over time, based on public evidence.
- Profiles built on public data & verification checks.
- Scores move over time as new reviews come in.
- Businesses can't "turn off" a bad month.
- Verification can be revoked if behavior changes.
Audience
Who is CTB built for?
1. Canadian Customers
People making real decisions about where to bank, train, buy, or sign a contract – especially when they can't "just try again" if it goes badly.
2. Serious Operators
Owners and managers who are willing to be measured in public – not just on marketing claims, but on real customer experience and response.
3. Internal Teams
Staff who need a clear, shared target for "this is the standard we hold ourselves to", instead of chasing abstract "customer service" slogans.
How Trust Works
How the CTB Trust Score is calculated.
The CTB Trust Score is not a random number. It is built from verifiable signals that show whether a business is real, compliant, and consistently doing the right thing with real customers.
Factor 1
Identity & legitimacy checks
We confirm business registration, ownership, contact details and licensing where applicable. If we can't verify who runs the operation, they cannot achieve a high CTB score.
Factor 2
Reputation & review patterns
We look at rating averages, volume, recency and patterns in reviews – not just one angry comment or one perfect 5.0. Sudden negative spikes or repeated themes impact the Trust Score.
Factor 3
Complaints & resolution
Verified complaints from customers and employees, plus how the business responds, are tracked in a CTB Complaint Log. Unresolved or repeated issues lower the score; clean resolution improves it.
Factor 4
Transparency & responsiveness
We pay attention to how the business behaves when something goes wrong – response times, willingness to provide documentation, and whether they cooperate with CTB reviews.
Factor 5
Ongoing behaviour over time
Trust Scores move. A business that improves its service, resolves complaints and maintains good reviews will see its score rise. A business that ignores issues will see it fall.
Score Bands
How to read the number
85–100: Verified in Excellent Standing.
70–84: Verified in Good Standing.
50–69: Verified with Cautions.
0–49: Verification suspended or under review.
For Customers
What customers can do with CTB.
CTB is built so everyday buyers can quickly understand who they are dealing with and what to do if something goes wrong.
- Search the CTB Directory to see a business’s Trust Score, verification status and high-level complaint history.
- Check a CTB badge on a website and confirm that it is valid, active and not suspended.
- Submit a complaint or concern with documentation so CTB can log it and contact the business when appropriate.
- Request guidance on next steps – chargebacks, documentation, or how to escalate if the issue is not resolved.
Support
How CTB assists customers and business owners.
CTB is a neutral third party. We do not take either side blindly. We look at evidence, behaviour and patterns — then record what actually happens.
For Customers
Clarity before and after you buy
Before you commit, CTB helps you understand whether a business is verified, what their Trust Score is, and if there are any serious concerns on record. If something goes wrong, we log your complaint, ask for evidence and communicate with the business where appropriate.
For Businesses
Structure instead of chaos
Instead of fighting random online comments, verified businesses get a structured way to see issues, respond to them and show customers that they take problems seriously. We track their behaviour over time — not just one bad day.
For the Market
A higher bar for everyone
Over time, CTB makes it harder for low-effort or dishonest operators to hide. Businesses that consistently show up, communicate and resolve issues earn higher scores and more trust. Those that don’t are clearly marked or suspended.
If you're serious about trust, prove it.
CTB verification won't magically fix a broken business. But if you already care about how you operate, it gives you a clear way to show it.
Review pricing first